The beauty industry impacts us in a whole range of environmental ways, Saie is Sephora’s newest clean beauty brand to really focus on a sustainable future.
Current practices can deplete natural resources, damage oceans, hurt wildlife, and produce harmful microplastics. One of the biggest challenges the beauty world faces is post-consumer packaging waste.
But what’s the answer?
Well one way is using more sustainable packaging, which is typically made from materials that are either biodegradable or recyclable. This includes materials like glass, paper, cardboard, metal, and certain types of plastic, like bio-based or plant-based plastics.
Saie, Sephora’s newest clean beauty brand, focuses not only on clean, good-for-you ingredients, but has also established their own ‘Saie Climate Initiative’ to take direct action to combat climate change.
“As a lifelong lover of Mother Nature, I believe it is our duty to be responsible for the impact we at Saie make on the planet. This unprecedented commitment is our way of taking action, because action is the only way to enact change. I know this is just the beginning, and I couldn’t be more excited to start this journey.” – Laney, Founder & CEO of Saie.
Saie is also committed to cleaning our planet of plastic waste through a three-year partnership with rePurpose Global. This initiative targets the impact of global plastic waste on communities while also investing in women’s development and empowerment. To put it into perspective, their goal is to reduce existing plastic waste by the equivalent of 120 million single-use plastic bottles that eventually end up polluting our oceans.
As well as production changes, Saie are also working towards net zero across all supply chain emissions by 2039 with the following:
Shipping Boxes
Kraft mailers are biodegradable and 100% recyclable.
Cartons
Their product cartons are 100% Recycled FSC-certified paper made in a carbon-neutral facility.
Cotton Balls
Their cushy, comfy cotton balls aren’t just for removing makeup; they actually use them as padding for the inside of the packages.
Paper Tape
Saie use kraft paper tape to safely secure all of their products in transit. The glue on the tape is made of water-activated cornstarch.
The UN reports that women not only bear the brunt of climate change’s global impacts but are also key drivers of sustainable purchasing and community-wide transformation. That’s why Saie has formed an all-women board of cross-industry experts, with diverse perspectives and proven leadership to help them meet their goals.
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