Online shopping has to be one of my absolute favourite ways to fill up my wardrobe with season staples and i’m super excited about this new portal! Alilia is a Swedish based brand that is launching its first collection and Ramadan specials here in the Middle East.
Walking into the press day felt like taking a step into St. Tropez. A fully boho-chic white wardrobe on one side, full of embroidery and broderie pieces that can be worn anywhere from weddings to walks on the beach, and a day-night collection on the other side that promotes a more bohemian way of life.
The brand is based on creative designer Ali ́’s eclectic life journey, who has collaborated with some of the leading fashion houses throughout Europe including most recently Zara. “Alilia is a brand that evokes feelings of freedom, memories, creativity and love. The passion and emotion put into every detail results in collections full of timeless pieces. I don’t see fashion in individual shapes and forms. I see women who know they are all unique and will let their story be told with Alilia.”
Have a scroll through all the colorful dress prints and lacy tops, beaded skirts and chic kaftan’s which are made from fine fabrics and feature a real attention to detail. Check out my favourite pieces below…
