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Scandinavian

fashion

OHOY: Swimming in Plastic

Founded by locally based Scandinavians Henna and Anna, OHOY is the uber chic and ethical solution to our summer’s, created with the ocean in mind. Their one-pieces boasting the hottest SS18 shades are on our wishlist this season, as we salute these ladies for their environmentally friendly approach to our favourite piece of clothing.

Famed for their intentional simplicity and feminine yet modern lines, we are looking North for our latest fashion fix, as the Scandinavian’s are some of the most sought after designers around right now.

OHOY swimwear

All OHOY products are produced from plastic and fishing nets collected from the sea & recycled into luxurious Italian fabrics and to top it off… made here in the U.A.E..

OHOY swimwear

Tested in real-life conditions and leading the way in terms of material too, as they are twice as resistant to chlorine, sun creams and oils, when compared with other fabrics.

OHOY swimwear