Back in the spring of 2011, the Rude project started taking shape somewhere between Milan, London, Los Angeles and Miami. It was the brainchild of celebrity PR manager Marco Bacini and Gianluca Gigli, who both had the same passion for fashion and communication. 
Travelling between these cities in particular helped develop the brand’s direction and looking at their trends help mould a unique new a philosophy for the Rude Project: the Rock’n’Dandy concept. 
Born in Milan and totally ‘Made in Italy’, Rude is unique in that it reads the same in both English and Italian. Rude is an irreverent skull, “raw” – T-shirt’s that are fun don’t take themselves too seriously, designs which send a strong message of character and sensuality. 
Making waves across the city, Rude immediately became a “cult” must-have for all celebrities. The Rude project is a constant work in progress, which continues with the same explosive energy now as it did at the beginning, with Marky Ramone being one of the brands biggest ambassadors! 
“Rude Mania” has hit town… in just 9 months, it’s in more than 300 boutiques worldwide and has opened their first pop-up here at Dubai’s infamous BoxPark. 