Browsing Tag

Plastic

fashion

Oris luxury watches use recycled plastic in their dials

Posted on October 24, 2024

How do we get rid of plastic? Well, we can’t yet – but we can find new purposes for it, like recycling it, to help keep it out of landfills and out of our environment as much as possible.

One such luxury brand is Oris, who as a Swiss watchmaker are determined to keep their creations as sustainable as possible. With roots dating back to 1904, it’s inspiring to see the brand helping to pave the way for real change within its industry.

Oris Aquis Date Upcycle

One of their key creations, the Oris Aquis Date Upcycle, is actually crafted with a vibrant dial made from recycled PET plastic. Each Upcycle model showcases a one-of-a-kind design, housed in their new sustainable watch boxes, made from recyclable cardboard and paper.

This lightweight, modular packaging reduces plastic use by 1.5 tonnes annually and cuts weight by 65%. Its collapsible design also decreases volume by 50%, lowering carbon emissions, in alignment with Global Recycling Day.

Most recently, each watch box now includes recycled paper cards with a QR code for all warranties, and watch details.

Orise Great Barrier Reef Limited Edition IV

Certified climate-neutral by ClimatePartner, Oris aims to reduce emissions by 10% annually through its Emissions Reduction Programme. Oris even partnered with Reef Restoration Foundation in 2018 on their mission to bring Change for the Better. “Oris is climate neutral and committed to the UN’s 17 Sustainable Development Goals,” says Co-CEO Rolf Studer.

Sheraton Maldives 🐚 Coral Propagation & Water Bottling Initiatives

Posted on March 9, 2022

My long-planned babymoon in the Maldives was unfortunately cancelled last minute due to a Zika outbreak in the islands, but aside from missing out on those baby blue waters and looking forward to relaxing in island life for a long weekend, I was most looking forward to seeing the re-growth of this resort’s marine ecosystem. Famed for its picturesque underwater scenery, Maldives has been hard hit by climate change in the last 10 years. Ocean warming is the main pressure on the local reef systems. The ocean acts as a carbon sink, absorbing vast quantities of carbon dioxide emitted by GHG’s. Passed its capacity to filter it all out naturally, ocean acidification is the resulting reaction which leads to coral bleaching and ultimately death.

Sheraton Maldives Full Moon Resort & Spa has just witnessed a coral spawning, which is a milestone in the resort’s coral propagation initiative that started in February 2020. To date, over 6,000 coral fragments from 15 different species of corals have been transplanted to their artificial reefs.

These coral colonies were rescued from Gulhi Falhu in 2020 and relocated on coral pyramids at the Sheraton Full Moon Resort & Spa to give them a second chance to thrive. Now healthy and strong enough to spawn after the relocation, the coral shows how important restoration is for the future of these archipelago’s.

The aim of coral restoration is to ensure a proactive take on transplanting more coral fragments on the frames that will spawn and restore coral reefs around the Maldives once they are mature enough. Coral spawning increases genetic diversity and is a sign that reefs are slowly recovering from previous massive bleaching events.

As one of the largest man-made coral structures in the Maldives, the resort has teamed up with Reefscapers, a coral propagation organization appointed by the Maldivian Government to protect the marine habitat. The program also echoes back to Marriott International’s “Good Travel with Marriott Bonvoy” initiative across Asia Pacific, providing first-hand connections with local communities and the environment.

Guests can also get involved and adopt a frame and get involved personally to plant new corals (prices starting at $170 per frame).

As well as their underwater achievements, the resort runs its own ‘water bottling plant initiative’ which is dedicated to removing large amounts of plastic bottles from the resort. This initiative is an important aspect of the property’s commitment to protecting and preserving their environment through day-to-day operations.

The new water bottling facility uses reverse osmosis technology by eliminating the need to transport water from the mainland. This advanced technology utilizes high pressure to clean and purify seawater by driving it through an eco-friendly water filtration system. The water is then mineralized, chilled and bottled in reusable glass containers ready to be enjoyed by guests.

Dedicated to making its operation self-sustainable and preserving the island’s natural environment, Sheraton Maldives Full Moon Resort & Spa is also removing all disposable plastic straws and stirrers. This particular objective is to reduce landfill waste by 45% and responsibly source its top 10 product purchase categories by 2025.

… I will definitely be visiting in the late summer to see these beautiful reefs for myself.

Recommended Uncategorized

💙🌊 For The Oceans – Cigarette Butts with Amanda Rushforth and Azraq 🌊💙

Posted on July 7, 2020

Every year 4.5 Trillion cigarette butts are littered worldwide, with a significant percentage finding their way into our oceans and onto our shores. In fact, 30-40% of all items collected in coastal and urban clean ups are butts. Azraq highlights that most people do not realise that cigarette filters within cigarette butts are made from a type of plastic called cellulose acetate which doesn’t biodegrade.

In 2003, The Dubai Municipality introduced a 500 AED fine for littering them. This fine has doubled to 1000 AED with six black points for drivers flicking cigarette butts onto UAE roads. Not only being unpleasant aesthetically, cigarette filters are comprised of thousands of chemical ingredients, including arsenic, lead, nicotine and ethyl phenol, all of which leak into aquatic environments.

As well as smoking being bad for the environment, smoking killed more than 2,900 people in the UAE in 2016 and cost the country $569 million in lost productivity and health care costs, according to the latest report on global smoking. In 2016 it was reported that, 748 cigarettes were smoked per person aged over 15 years, per year in the United Arab Emirates.

Here’s my third video highlighting marine conservation with Azraq ME 💙🌊 I’d love to hear what you think! #marinedebris #fortheoceans #oceanconservation

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💙🌊 For The Oceans – Useless Utensils with Amanda Rushforth and Azraq 🌊💙

Posted on June 18, 2020

Azraq highlights that it’s no secret that the hospitality sector is one of the biggest contributors to plastic pollution globally, and they think all of those plastic utensils that they give away (you know, the ones that end up among the most common items found during costal clean ups) are pretty useless!

In 2016, Worldcentric.org estimated that 40 billion plastic utensils were used every year in the United States alone. The majority of these were thrown out after just one use and ended up in landfills and waterways… something must be done. In order to highlight this problem, and hopefully get people to think twice about their usage, AZRAQ launched its #uselessutensils campaign in mid-2019 in partnership with Freedom Pizza, Lush Middle East, Carluccio’s and Beitfann Studio (Sustainable City). With your help, they collected approximately 60kg and over 30,000 plastic utensils in six weeks!

Here’s my second video highlighting marine conservation with Azraq ME 💙🌊 I’d love to hear what you think! #marinedebris #fortheoceans #oceanconservation

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💙🌊 For The Oceans – Marine Conservation with Amanda Rushforth and Azraq 🌊💙

Posted on June 7, 2020

Azraq is a non-profit marine conservation organisation registered with the Community Development Authority in the UAE. The mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species. The aim is to EDUCATE through awareness programs and community presentations, MOTIVATE individuals, organisations and communities at large to make a difference and ACTIVATE them by offering a range of activities on, in and around the ocean.

THINK GLOBALLY, ACT LOCALLY.

The marine environment needs help. Why not you? Whether you volunteer at a stall, help keep our shores clean and safe or can encourage others to care about the oceans through art, there are many ways you can become a marine warrior helping Azraq conserve and protect our precious oceans.

I’ve been working on a few videos during lockdown for my new role as a director at Azraq – to highlight marine conservation 💙🌊 I’d love to hear what you think!

Fitness

Adidas X Parley: Run for the Oceans

Posted on June 25, 2018

Hundreds turned out at 5.30am last Friday morning at Nessnass Beach to support the global adidas X Parley initiative ‘Run for the Oceans’. Running not just to raise awareness, each attendee collected kilometres which translated into $’s on their ‘runtastic’ APP.

We made it down to run with the crowds amidst 38* heat and what felt like almost 100% humidity, sweating for a cause. It’s a campaign that’s very close to my heart, I believe it’s also something that everyone can take part in, not just on a run or at an event, but in all aspects of life. There is no ‘away’ so it’s important to make smart and sustainable choices when you shop!

Say no to plastic bags at the supermarket, single use plastic bottles at the gym and aim to reduce, reuse & recycle.

Why is it important?

One pair of UltraBOOST prevents approx. 11 plastic bottles from entering our oceans, this sock-like upper is made from Parley Ocean Plastic™️; upcycled plastic waste that is intercepted before it reaches the oceans. In 2017 alone adidas Running created over 1 million pairs of UltraBOOST Parley, preventing an estimated 11 million plastic bottles from entering our oceans. For 2018, adidas will build on this achievement and continue to fight against marine plastic pollution by transforming the threat into a thread.

What’s new?

adidas has launched them in a new Deep Ocean Blue colourway inspired by the depths of the Mariana Trench to creatively express that marine plastic pollution is not just a surface level problem, it impacts the ocean’s entire ecosystem.

Fitness

Making Time for the Oceans

Posted on March 27, 2018

We’ve got a long way to go yet, but it’s a fantastic thing to see international renowned companies, such as Swiss watch brand Breitling, taking to the frontline to fight the good fight. The Oceans are in dire need of our help, only last week was it shown that all the fish in our supermarkets had various amounts of plastic actually inside the meat. So it’s great to see partnerships evolving with those who dominate billboards worldwide and on-the-ground eco-warriors.

Breitling and Ocean Conservancy, a non-governmental organisation dedicated to leading the global fight for healthy oceans and clean beaches will work together to set up and run beach cleanups around the world, as part of Ocean Conservancy’s International Coastal Cleanup.

Working closely with experts to recycle the collected trash in the most effective and ecologically responsible ways. Breitling is also taking the educative approach, ensuring it isn’t just the adults who participate. Not only are they getting active, but Breitling are also set to donate part of the proceeds from its limited-edition Superocean Heritage collection.

Polar bear, Arctic Ocean. (PPR/Breitling/Christopher Michel)

Known for their dedication, Ocean Conservancy has organised tens of thousands of coastal-cleanup operations for more than 30 years in 153 countries. Since 1986, more than 12 million people have picked up nearly 230 million pounds of trash as part of Ocean Conservancy’s International Coastal Cleanup.

“We are excited to be working with Georges and his team at Breitling. Their customers are adventurers who explore every corner of the globe and see the beauty and wonder of the ocean from vantage points that are not easily accessible. Breitling and its customers understand first-hand that a healthy ocean – teeming with life, free of trash and plastic – is critical to life on our incredible, awe-inspiring planet. We look forward to working with them to advance our shared mission of maintaining a healthy ocean.” Ocean Conservancy CEO Janis Searles Jones

I took a little leap of faith last week with Bretiling too, as they launched their newest collection watches in Dubai, I took to the skies to see what all the fuss was about…

Breitling at SkyDive Dubai

So with Breitling covering the land, sea and air now – there’s little space left for them to conquer.

fashion

OHOY: Swimming in Plastic

Posted on December 7, 2017

Founded by locally based Scandinavians Henna and Anna, OHOY is the uber chic and ethical solution to our summer’s, created with the ocean in mind. Their one-pieces boasting the hottest SS18 shades are on our wishlist this season, as we salute these ladies for their environmentally friendly approach to our favourite piece of clothing.

Famed for their intentional simplicity and feminine yet modern lines, we are looking North for our latest fashion fix, as the Scandinavian’s are some of the most sought after designers around right now.

All OHOY products are produced from plastic and fishing nets collected from the sea & recycled into luxurious Italian fabrics and to top it off… made here in the U.A.E..

Tested in real-life conditions and leading the way in terms of material too, as they are twice as resistant to chlorine, sun creams and oils, when compared with other fabrics.

fashion

Bedouin Studios X Houndsditch

Posted on November 25, 2017

It’s great that locally based brands are taking the #PLASTICfreeSEA ethos seriously. Andraya Farrag of homegrown brand BEDOUIN just took a jump into the world of swimwear, launching in collaboration with Lisbon-based, London-born brand, Houndsditch for SS18.

Houndsditch is an environmentally friendly brand that produces their collections using post-consumer recycled materials, including plastics that would otherwise end up otherwise polluting the oceans.

“I wanted to make buying swimwear as fun as wearing it,” says Andrew Young, founder of Houndsditch.

Their gorgeous hand designed prints, with exotic hints of flora and fauna are processed into fabrics, which are then used to make the custom-made pieces. Houndsditch’s production line is predominantly made to order, which helps to further minimize fabric wastage – a relatively new concept for the conscious consumers, but one which is making a mark.

“I couldn’t wait to join forces [with Houndstich] and create a capsule collection of swimwear that perfectly compliment and co-exist with the BEDOUIN SS18 RTW collection.” Farrag of Bedouin

Designed to be mix and matched with the ready to wear collection, the Bedouin swimwear boasts an overarching Cuban theme, whilst also influenced by the elements.

Exuding cool tones of white, wheat, shades of pink, green warmed up occasionally with a hint of orange and contrasted by black. Leopard, beetles, moths and fantastical foliage are interwoven into an array of multi-colored prints.

*Cover image shot poolside at Vida Downtown*

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The Adidas X Parley Pledge

Posted on September 24, 2017

We are facing a world now that has some serious problems, but one of the key ones for me is the opportunity of a #PLASTICfreeSEA. adidas have teamed up with Parley to help bring this awareness home, to the frontline as it were, the consumer.

Here are the problems our oceans face:
Parley: “A massive amount of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, nicknamed Vortex. Recent studies indicate that at least 40 million pounds of plastic has accumulated and is floating in the North Pacific Ocean alone. The majority of the plastic debris remains in the Vortexes, however a significant percentage of it washes onto our coastlines daily.

After sunlight photodegrades the plastic into small pieces, aquatic life and seabirds mistake these fragments for food and ingest it. While it’s difficult to know exact figures, a 2012 report from WSPA indicates that between 57,000 and 135,000 whales are entangled by plastic marine debris every year in addition to the inestimable – but likely millions – of birds, turtles, fish and other species affected by plastic marine debris. New studies show that ingested plastic damages the internal organs of fish. This also raises the question about the safety of our seafood.”

#adidasparley

adidas are working with Parley to help prevent this plastic entering our oceans by transforming it into its most popular sportswear products. What they are essentially doing is spinning the problem into a solution. Helping to change ‘the threat into a thread’.

This is done with through their Parley A.I.R. Strategy – a plan that they hope will end plastic pollution. Raising awareness for this awesome collaboration, throughout the week of oceans day, back in June, 59,138 runners around the world ran 572,712 km to give a voice to this cause and the fragility of our oceans.

Take action here!

But what can we do? The key now is to stop adding to the problem – Avoid! So when you’re out shopping… say no to plastic bags. No to micro beads and next up, No more new plastic in our supply chain. If you’re walking around the city too, anywhere you see the waste, helps to intercept this problem – even if it’s not yours! Pick it up and put it in the bin.

The adidas X Parley – Parley White – initiative is ultimately aiming to redesign the plastic economy, so that we choose our products more carefully and in the end, we hope there won’t be any single use plastics left. This is their collaboration so far…’White’ is a wake-up call to the world about the coral bleaching crisis threatening the oceans and preventing approx 11 plastic bottles from entering the ocean with each pair!

ULTRABOOST PARLEY

ULTRABOOST UNCAGED

PARLEY ULTRABOOST X