Parley Archives - Amanda Rushforth

Fitness

Adidas X Parley: Run for the Oceans

Posted on June 25, 2018

Hundreds turned out at 5.30am last Friday morning at Nessnass Beach to support the global adidas X Parley initiative ‘Run for the Oceans’. Running not just to raise awareness, each attendee collected kilometres which translated into $’s on their ‘runtastic’ APP.

We made it down to run with the crowds amidst 38* heat and what felt like almost 100% humidity, sweating for a cause. It’s a campaign that’s very close to my heart, I believe it’s also something that everyone can take part in, not just on a run or at an event, but in all aspects of life. There is no ‘away’ so it’s important to make smart and sustainable choices when you shop!

Say no to plastic bags at the supermarket, single use plastic bottles at the gym and aim to reduce, reuse & recycle.

Why is it important?

One pair of UltraBOOST prevents approx. 11 plastic bottles from entering our oceans, this sock-like upper is made from Parley Ocean Plastic™️; upcycled plastic waste that is intercepted before it reaches the oceans. In 2017 alone adidas Running created over 1 million pairs of UltraBOOST Parley, preventing an estimated 11 million plastic bottles from entering our oceans. For 2018, adidas will build on this achievement and continue to fight against marine plastic pollution by transforming the threat into a thread.

What’s new?

adidas has launched them in a new Deep Ocean Blue colourway inspired by the depths of the Mariana Trench to creatively express that marine plastic pollution is not just a surface level problem, it impacts the ocean’s entire ecosystem.

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The Adidas X Parley Pledge

Posted on September 24, 2017

We are facing a world now that has some serious problems, but one of the key ones for me is the opportunity of a #PLASTICfreeSEA. adidas have teamed up with Parley to help bring this awareness home, to the frontline as it were, the consumer.

Here are the problems our oceans face:
Parley: “A massive amount of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, nicknamed Vortex. Recent studies indicate that at least 40 million pounds of plastic has accumulated and is floating in the North Pacific Ocean alone. The majority of the plastic debris remains in the Vortexes, however a significant percentage of it washes onto our coastlines daily.

After sunlight photodegrades the plastic into small pieces, aquatic life and seabirds mistake these fragments for food and ingest it. While it’s difficult to know exact figures, a 2012 report from WSPA indicates that between 57,000 and 135,000 whales are entangled by plastic marine debris every year in addition to the inestimable – but likely millions – of birds, turtles, fish and other species affected by plastic marine debris. New studies show that ingested plastic damages the internal organs of fish. This also raises the question about the safety of our seafood.”

#adidasparley

adidas are working with Parley to help prevent this plastic entering our oceans by transforming it into its most popular sportswear products. What they are essentially doing is spinning the problem into a solution. Helping to change ‘the threat into a thread’.

This is done with through their Parley A.I.R. Strategy – a plan that they hope will end plastic pollution. Raising awareness for this awesome collaboration, throughout the week of oceans day, back in June, 59,138 runners around the world ran 572,712 km to give a voice to this cause and the fragility of our oceans.

Take action here!

But what can we do? The key now is to stop adding to the problem – Avoid! So when you’re out shopping… say no to plastic bags. No to micro beads and next up, No more new plastic in our supply chain. If you’re walking around the city too, anywhere you see the waste, helps to intercept this problem – even if it’s not yours! Pick it up and put it in the bin.

The adidas X Parley – Parley White – initiative is ultimately aiming to redesign the plastic economy, so that we choose our products more carefully and in the end, we hope there won’t be any single use plastics left. This is their collaboration so far…’White’ is a wake-up call to the world about the coral bleaching crisis threatening the oceans and preventing approx 11 plastic bottles from entering the ocean with each pair!

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