Browsing Tag

Ocean Conservancy

fashion

Oris luxury watches use recycled plastic in their dials

Posted on October 24, 2024

How do we get rid of plastic? Well, we can’t yet – but we can find new purposes for it, like recycling it, to help keep it out of landfills and out of our environment as much as possible.

One such luxury brand is Oris, who as a Swiss watchmaker are determined to keep their creations as sustainable as possible. With roots dating back to 1904, it’s inspiring to see the brand helping to pave the way for real change within its industry.

Oris Aquis Date Upcycle

One of their key creations, the Oris Aquis Date Upcycle, is actually crafted with a vibrant dial made from recycled PET plastic. Each Upcycle model showcases a one-of-a-kind design, housed in their new sustainable watch boxes, made from recyclable cardboard and paper.

This lightweight, modular packaging reduces plastic use by 1.5 tonnes annually and cuts weight by 65%. Its collapsible design also decreases volume by 50%, lowering carbon emissions, in alignment with Global Recycling Day.

Most recently, each watch box now includes recycled paper cards with a QR code for all warranties, and watch details.

Orise Great Barrier Reef Limited Edition IV

Certified climate-neutral by ClimatePartner, Oris aims to reduce emissions by 10% annually through its Emissions Reduction Programme. Oris even partnered with Reef Restoration Foundation in 2018 on their mission to bring Change for the Better. “Oris is climate neutral and committed to the UN’s 17 Sustainable Development Goals,” says Co-CEO Rolf Studer.

Recommended

Where Beauty Meets the Ocean

Posted on July 1, 2019

La Mer launched the ‘La Mer Blue Heart Oceans Fund‘ as a way to make charitable contributions that have supported ocean preservation efforts since 2017, and has since helped conservation initiatives in The Azores, Grenada and East China Sea. Their ocean health awareness started in 2013, where they worked with renowned ocean-explorer Dr. Sylvia Earle, as well as National Geographic society, to delve into underwater habitat protection and address actionable changes.

“We are committed to helping protect marine habitats across the globe. Through awareness-raising initiatives and charitable donations by the La Mer Blue Heart Oceans Fund in support of ocean conservation projects, they strive to ensure a future with flourishing seas for generations to come.”

This isn’t greenwashing either, La Mer launched their Oceans Fund in 2017 which works to further the initiative of their collection and supports a variety of ocean projects worldwide. Their passion for this project is deep, no pun intended. Their limited-edition collection sees a shimmering array of sea kelp and coral around their otherwise luminous white packaging.

Each year, La Mer team members around the world lead an effort to clean their local shores and beaches. In the journey to protect the living connection we all have to the ocean, we know that even small acts of participation can make a huge impact. Not only that, their farmed sea kelp is sustainably sourced and managed, so as to ensure a chain of custody for their ingredients.

 

Fitness

Making Time for the Oceans

Posted on March 27, 2018

We’ve got a long way to go yet, but it’s a fantastic thing to see international renowned companies, such as Swiss watch brand Breitling, taking to the frontline to fight the good fight. The Oceans are in dire need of our help, only last week was it shown that all the fish in our supermarkets had various amounts of plastic actually inside the meat. So it’s great to see partnerships evolving with those who dominate billboards worldwide and on-the-ground eco-warriors.

Breitling and Ocean Conservancy, a non-governmental organisation dedicated to leading the global fight for healthy oceans and clean beaches will work together to set up and run beach cleanups around the world, as part of Ocean Conservancy’s International Coastal Cleanup.

Working closely with experts to recycle the collected trash in the most effective and ecologically responsible ways. Breitling is also taking the educative approach, ensuring it isn’t just the adults who participate. Not only are they getting active, but Breitling are also set to donate part of the proceeds from its limited-edition Superocean Heritage collection.

Polar bear, Arctic Ocean. (PPR/Breitling/Christopher Michel)

Known for their dedication, Ocean Conservancy has organised tens of thousands of coastal-cleanup operations for more than 30 years in 153 countries. Since 1986, more than 12 million people have picked up nearly 230 million pounds of trash as part of Ocean Conservancy’s International Coastal Cleanup.

“We are excited to be working with Georges and his team at Breitling. Their customers are adventurers who explore every corner of the globe and see the beauty and wonder of the ocean from vantage points that are not easily accessible. Breitling and its customers understand first-hand that a healthy ocean – teeming with life, free of trash and plastic – is critical to life on our incredible, awe-inspiring planet. We look forward to working with them to advance our shared mission of maintaining a healthy ocean.” Ocean Conservancy CEO Janis Searles Jones

I took a little leap of faith last week with Bretiling too, as they launched their newest collection watches in Dubai, I took to the skies to see what all the fuss was about…

Breitling at SkyDive Dubai

So with Breitling covering the land, sea and air now – there’s little space left for them to conquer.