H&M is known for bridging the gap between affordable and luxury fashion, and its latest collab has everybody talking. This Autumn, as you’re all aware, it launches its latest foray into the world of couture, teaming up with the Parisian house of Balmain. Founded in 1945, Balmain has been making more international waves of late under the enigmatic and exciting young Olivier Rousteing, who proclaims to design for a younger, much more trendy audience, than fellow fashion houses.
Rousteing’s collaboration with H&M is furthering their global appeal online by creating the #HMBALMANATION community. And anyone who’s anyone wants to be part of it. From famous friends like Kendall Jenner and Jourdan Dunn starring in the campaign, to rocking the looks on the Billboard Music Awards red carpet, this digitally led fashion army is gaining momentum. The collection itself has impressed us. Not stealing away from its signature rope decals, pearl and gilded designs, Rousteing has made sure that he keeps the H&M collection completely true to Balmain’s heritage. 
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing
Available from November 5, in around 250 stores worldwide, The Dubai Mall is your go-to H&M outlet in Dubai for this exclusive range!
Here are our favourite pieces (so hands off!): 
