Eco Friendly Archives - Page 2 of 2

fashion

H&M: Holding Fast Fashion Accountable

Posted on February 21, 2017

I love it when great minds come together and the team at one of the most famous high street brands in the world, H&M, are certainly on the right track. It is estimated that more than 1 million tonnes of textiles are thrown away every year, most of which ends up in landfill sites. So sustainable textiles have to be the future.

Launching their latest CONSCIOUS EXCLUSIVE collection, H&M are without a doubt pushing forward in this industry, with 20% of their pieces now made from more sustainable materials, with the aim each year to increase this share. One of their key elements in this is BIONIC; a recycled polyester made from plastic shoreline waste. H&M notes that they are one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton. Their goal is ultimately to have their cotton 100% sustainably sourced by 2020.

This year, supermodel and philanthropist Natalia Vodianova starred in their campaign too, so don’t think that the pieces are in any way lacking style, just because they use a different material…

BaemBu: The Dubai Based Eco-Brand

Posted on July 21, 2016

It’s said that the best time to plant a tree was 20 years ago, the next best time is today. The Earth is in need of our help and there’s no better time to really be living authentic and organic!

Fashion is an industry that’s producing TONNES of waste, besides that you should also be conscious about where your clothes come from, who made them and what material they are being made with! (After all, you don’t really want your clothes to live longer than you do).

The key to being a conscious consumer is to look for that guarantee. One of my close friends started her ethical journey a couple of years ago now and is helping to persuade the region into adopting a more sustainable style. Did you know that 80% of the environmental impact of clothing occurs post-purchase, so it’s a great reminder to cool wash our clothes and hang dry!

BaemBu is her collection of unique blended T shirts and hoodies, comprising of 70% bamboo viscose & 30% organic cotton. Completely organically grown, sourced and made under fair trade regulations, Aimee Changco and her partner Matthew King ensure that even the printing on them uses organic water based ink.

Having received accreditations that include ‘Fair Wear Foundation’, ‘Soil Association’ and ‘Confidence In Textiles’, we can be sure that BaemBu is nothing but eco-friendly. They have some amazing natural properties too, such as being; hypoallergenic, anti-bacterial, UV protection, moisture wicking as well as insulating, so you can literally take them everywhere!

You can get your BaemBu T’s here or spot Aimee and Matt around the UAE from Cocktail Kitchen to Market OTB, The Change Initiative and in a variety of cool pop-ups across the city. Not only do they help promote a more sustainably sourced future for Dubai’s fashion landscape, they also run the ‘Shoebox Love’ campaign during Ramadan so make sure you follow them for more ethical initiatives coming up!