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designer

fashion

Shewak brings creativity and sustainability to the catwalk

Posted on December 19, 2024

Istituto Marangoni alum and ex-Roberto Cavalli assistant accessories designer, Shewak made his London Fashion Week, 2022 debut with his now infamous double heeled stilettos. As seen on ‘Dubai Bling’, the designer ensures that his unique creations are in fact planet forward in construction.

To help ensure Shewak offers a sustainably minded product, they reduce leather wastage by using innovative cutting techniques, employ biodegradable insoles, save 70% of the water used in heel painting with PVD sputtering instead of galvanic processes, and use metal-free linings. In production, Shewak collaborates only with government-certified factories that prioritize sustainability, maintain a cap on carbon footprints, and ensure a safe, hygienic environment for workers.

Thinking post-consumer too, they give back to the community by donating $5 from every product sold to Dubai Cares.

fashion

My sustainable lab grown diamonds collection with etika jewels

Posted on June 11, 2024

For Gaza, a poignant design of solidarity, the double ring represents togetherness and union. The ring also represents collective support, and the spirit of Hub (meaning love in Arabic) that is shared. Additionally, the ring’s sale proceeds will be going to organizations providing aid in the region.

Lab grown diamonds are as real as diamonds mined from the earth. They have the same chemical, physical, and optical properties as mined diamonds and exhibit the same features and sparkle. Also, lab created diamonds consume significantly less water and energy per carat than their mined counterparts, which makes lab-grown gemstones the most sustainable choice for all your jewellery.

I collaborated with UAE based brand Etika Jewels that was founded in 2022, to design an exclusive capsule collection of rings. My designs were inspired from important elements in my life, such as; water, love and hope and peace. The rings showcase a shared commitment to reducing environmental impact and embracing solidarity during a challenging period in the region.

Each meticulously crafted ring tells its own story of commitment and beauty;

The Wave is a homage to my love for the ocean, encapsulating the majestic power and serenity of the sea. The Eye is a symbol of vigilance and self-protection, encouraging wearers to remain conscious of their environmental footprint. The Wrap adorned with vibrant red gems is a celebration of the ever-present, transformative nature of love. The Sun and Moon rings represent the enduring, cyclical beauty of the natural world. The Knot stands as a binding promise of personal and environmental integrity. The Trio, a set of and stackable singlets made for everyday wear, symbolizing elegance and flexibility and Crossroads – symbolizes the how the journey of life has many crossroads, that make it beautiful and unique.

My favourite, aptly named For Gaza, is a poignant design of solidarity, the double ring represents togetherness and union. The ring also represents collective support, and the spirit of Hub (meaning love in Arabic) that is shared. The red ruby helps highlight our love and additionally the collective loss we all feel. The ring’s sale proceeds will be going to organizations providing aid in the region.

Dima Ayad X Hautletic Reinventing Athleisure

Posted on March 11, 2018

It’s a fairly new debate but one without a real answer – can you wear workout gear to work? Some of the athleisure pieces i own are without a doubt much more expensive than the skirts and tops hanging in the wardrobe, as well as remaining ‘un-used’ gym wise. Hautletic is the hub for most of these luxe pieces and there’s a new homegrown collab that’s stealing the show. Lebanese ready-to-wear designer Dima Ayad and Hautletic’s Priya Bhatia have launched a completely limited-edition range that’s definitely too good for the workout drawer.

A nine-piece collection in the Dima Ayad x Hautletic range celebrates female ingenuity; ‘blending Hautletic’s signature athleisure style with Dima Ayad’s precise understanding of the modern woman’s lifestyle’. It’s the kind of sports gear you could wear into a bar and not feel at all underdressed.

Enter a world of minimals, with abundant greys and blacks mixed with Ayad’s signature seasonal metallics. The floaty shapes are far from unflattering as they cinch in the waist and elongate the legs, whilst giving you a bit of wiggle room too. Picture the perfect ‘tracksuit,’ whilst being being as far from cliche as possible.

“I thought about the journey of the modern woman – from the day to the night. I want her to feel great from the morning to the evening without trying,” Dima Ayad, Designer

“It’s also about the value and versatility of the pieces you invest in. Quality and fit are paramount, even for seemingly ‘easy-wear’ athleisure.” Priya Bhatia, Hautletic

Get your hands on this urban wardrobe only at Hautletic in Galleria Mall, Dubai.

fashion Fitness

ELEVAETE X Emirati Women’s Day

Posted on September 7, 2017

Celebrating homegrown talent and the love of sport, the U.A.E.’s own unique fitness apparel brand ELEVAETE is creating more than just a statement this Emirati Women’s Day.

ELEVAETE worked with a young local Emirati artist, Amna al Banna, at just 21 and studying graphic design at Zayed University, is known for her passion for calligraphy. With their collaboration, using traditional calligraphy to highlight local culture, Al Banna uses 6 words to represent both traditional UAE culture and sport culture. With these words alone, she’s created unique artwork that is screen printed on two pieces of barre-ready apparel in gold.

Both Al Banna and ELEVAETE reflect the same values at their core – victory, strength, faith, passion, energy, life. So we don’t expect them to available for long, these two pieces are a limited edition run set sold either together or separately and named after two of Al Banna’s identified words.

The pieces themselves are a beautiful fusion of tradition and function. A dark, monotone base colour just helps to highlight the calligraphy and each piece is handprinted with care.

We can’t wait to get our hands on set – get yours HERE.

STRENGTH / QUWA TEE

PASSION / SHAGAF LEGGING