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conscious consumer

fashion

The Moiety capsule wardrobe, a Dubai dream

Posted on November 8, 2024

Swimwear, sustainable, pool, summer, sunshine, Zulu and zephyr, the moeity

The capsule wardrobe, a Dubai dream.

By focusing on essential, versatile pieces that can be worn in a variety of ways, a capsule wardrobe can help you save money, save space and encourages more conscious consumption.

The Moiety aims to challenge the notion that exceptional style and a conscious approach to fashion must come with a high price tag. A capsule wardrobe also helps to remove the stresses of having ‘nothing to wear’, and allows you to invest in higher quality items that will ultimately last longer.

Viktoria & Woods is a brand stocked in The Moiety, as seen above, who are proud to highlight that the greater part of their designs are made in Australia. “We value sustainable textiles and manufacturing methods that leave a lighter footprint on the planet, a philosophy we are committed to.” Their aim is to create effortless wardrobe staples with a pared-back modern feel.

In chemistry, a moiety refers to a part or portion of a molecule that can be separated and exists independently. “In the context of the brand, it is interpreted as a curated selection of clothing that represents exclusivity, affordability and distinction.” A capsule wardrobe is an antidote to fast fashion and impersonal shopping experiences.

More than that, the brand champions the idea of “Conscious Alchemy”, where every piece of clothing is a blend of beauty, sustainability, and ethical production and will only offer brands that also fit within their ethos.

One of their brands Zulu & Zephyr, The Moiety’s latest addition, has been a proud member of 1% for the Planet since 2020. With a focus on a more sustainable future too, 81% of their ready to wear, sport and swimwear categories are sewn in socially compliant factories, where fair treatment and worker welfare is paramount, and are supporting their non-compliant factories in their ventures towards compliance. Global Recycled Standard certified recycled fibres are also used throughout their collections to reduce the use of virgin synthetic fabrications.

Featured

Go Green With Eco Gifts

Posted on January 30, 2018

What do you get the person who has everything… and by everything I mean you have no idea what they actually need. I find shopping for my friends and family to be a little tricky so I normally but them something i know i’d be happy to receive – like something shiny or fitness related, but this year, sustainable and ethical is also a prerequisite.

Check out my top suggestions below for anyone who’s looking for something a little different this year:

Veja
Right now I love products that are made differently and the VEJA sneaker project is made with a really positive process. Using organic fairly traded cotton for the canvas of the shoes, wild and fairly traded rubber for the soles, they also use solely recycled plastic bottles to create their unique technological fabric! Made in Brazil, these beauties can be bought in Dubai’s favourite athleisure hub, Hautletic.

Wildwood Sunglasses
These WildWood frames are without a doubt the perfect pair for the beach and all manner of outdoor adventures in the U.A.E.. Based in Dubai, these wooden sunglasses aren’t just for show, as they are fully U.V. protected. They’re on an eco-friendly fashion mission too, having recently teamed up with The Nature Conservancy and plant a trees through their ‘Plant a Billion’ campaign for every product they sell. 1 sale = 1 planted tree…

Wild Body Active
These gorgeous mats from Wild Body Active are keeping me energised. Not only are they gorgeous to look at, their aim is to produce eco-friendly mats that are both unique in design and super functional too. Made from premium microfibres, the mat will absorb sweat making for a supremely grippy surface suitable. They are all 100% recyclable, biodegradable and free from PVC, chlorine, phthalates, latex, silicone and all other toxic nasty’s. Launching new to the market are their training kits, similar to TRX trainers, these are perfect for when you need to workout without a gym.

*As published in Women’s Health Middle East, January 2018.

fashion

OHOY: Swimming in Plastic

Posted on December 7, 2017

Founded by locally based Scandinavians Henna and Anna, OHOY is the uber chic and ethical solution to our summer’s, created with the ocean in mind. Their one-pieces boasting the hottest SS18 shades are on our wishlist this season, as we salute these ladies for their environmentally friendly approach to our favourite piece of clothing.

Famed for their intentional simplicity and feminine yet modern lines, we are looking North for our latest fashion fix, as the Scandinavian’s are some of the most sought after designers around right now.

All OHOY products are produced from plastic and fishing nets collected from the sea & recycled into luxurious Italian fabrics and to top it off… made here in the U.A.E..

Tested in real-life conditions and leading the way in terms of material too, as they are twice as resistant to chlorine, sun creams and oils, when compared with other fabrics.

fashion

Bedouin Studios X Houndsditch

Posted on November 25, 2017

It’s great that locally based brands are taking the #PLASTICfreeSEA ethos seriously. Andraya Farrag of homegrown brand BEDOUIN just took a jump into the world of swimwear, launching in collaboration with Lisbon-based, London-born brand, Houndsditch for SS18.

Houndsditch is an environmentally friendly brand that produces their collections using post-consumer recycled materials, including plastics that would otherwise end up otherwise polluting the oceans.

“I wanted to make buying swimwear as fun as wearing it,” says Andrew Young, founder of Houndsditch.

Their gorgeous hand designed prints, with exotic hints of flora and fauna are processed into fabrics, which are then used to make the custom-made pieces. Houndsditch’s production line is predominantly made to order, which helps to further minimize fabric wastage – a relatively new concept for the conscious consumers, but one which is making a mark.

“I couldn’t wait to join forces [with Houndstich] and create a capsule collection of swimwear that perfectly compliment and co-exist with the BEDOUIN SS18 RTW collection.” Farrag of Bedouin

Designed to be mix and matched with the ready to wear collection, the Bedouin swimwear boasts an overarching Cuban theme, whilst also influenced by the elements.

Exuding cool tones of white, wheat, shades of pink, green warmed up occasionally with a hint of orange and contrasted by black. Leopard, beetles, moths and fantastical foliage are interwoven into an array of multi-colored prints.

*Cover image shot poolside at Vida Downtown*