Breitling Archives - Amanda Rushforth

Breitling is leading the way for luxury watches as a sustainability champion

Posted on June 17, 2024

Breitling is leading the way for luxury watches by putting sustainable manufacturing and materials at the forefront of their DNA. Putting a precedence on traceability with lab-grown diamonds and artisanal small-scale operations, ensures that this 140 year old brand is truly thinking of the future.

These changes start by looking to the source of their precious materials. From artisanal and small-scale gold, lab-grown diamonds, upcycled packaging, and sustainable straps, by 2025, all Breitling’s products will be made with this level of transparency.

Their Origins-label watches are supplied by artisanal and small-scale gold and lab-grown diamonds which are fully traceable to producers who have been individually selected for their responsibility towards their employees, their local communities and the environment. The entire supply chain is documented, verified, and shared back to consumers.

The brand is also rolling out traceablity via blockchain-backed provenance records for their watches, starting with the Super Chronomat Origins and engaging their suppliers to increase their own sustainability performances.

Bold steps for Breitling, but their focus on a green future also includes making a groundbreaking shift to flat-fold watch boxes made of upcycled PET material, achieving carbon neutrality and eliminating plastic waste across all their operations.

Fitness

Making Time for the Oceans

Posted on March 27, 2018

We’ve got a long way to go yet, but it’s a fantastic thing to see international renowned companies, such as Swiss watch brand Breitling, taking to the frontline to fight the good fight. The Oceans are in dire need of our help, only last week was it shown that all the fish in our supermarkets had various amounts of plastic actually inside the meat. So it’s great to see partnerships evolving with those who dominate billboards worldwide and on-the-ground eco-warriors.

Breitling and Ocean Conservancy, a non-governmental organisation dedicated to leading the global fight for healthy oceans and clean beaches will work together to set up and run beach cleanups around the world, as part of Ocean Conservancy’s International Coastal Cleanup.

Working closely with experts to recycle the collected trash in the most effective and ecologically responsible ways. Breitling is also taking the educative approach, ensuring it isn’t just the adults who participate. Not only are they getting active, but Breitling are also set to donate part of the proceeds from its limited-edition Superocean Heritage collection.

Polar bear, Arctic Ocean. (PPR/Breitling/Christopher Michel)

Known for their dedication, Ocean Conservancy has organised tens of thousands of coastal-cleanup operations for more than 30 years in 153 countries. Since 1986, more than 12 million people have picked up nearly 230 million pounds of trash as part of Ocean Conservancy’s International Coastal Cleanup.

“We are excited to be working with Georges and his team at Breitling. Their customers are adventurers who explore every corner of the globe and see the beauty and wonder of the ocean from vantage points that are not easily accessible. Breitling and its customers understand first-hand that a healthy ocean – teeming with life, free of trash and plastic – is critical to life on our incredible, awe-inspiring planet. We look forward to working with them to advance our shared mission of maintaining a healthy ocean.” Ocean Conservancy CEO Janis Searles Jones

I took a little leap of faith last week with Bretiling too, as they launched their newest collection watches in Dubai, I took to the skies to see what all the fuss was about…

Breitling at SkyDive Dubai

So with Breitling covering the land, sea and air now – there’s little space left for them to conquer.