Nothing frustrates me more than putting on a new bra or swimsuit in the morning and half way through the day, something just doesn’t feel right… half the time we buy our intimates based on either looks, comfort or functionality, but I do feel we often sacrifice on at least one of these. Introducing Lasya Intimates, a Dubai based e-tailor that curates lingerie, swimwear and even bridal lingerie too. You won’t have to worry about parking with their concierge delivery service either, one-to-one fittings ensure totally private experiences, so that you can find the right fit every time.
Whether it’s a pool party, or a weekend away, their swimwear features luxuriously gold plated detailing that’s almost too good to get wet. We caught up with the founder of Lasya Intimates Dubai, Rachel, who handpicks all of the swimwear on her site. “I love what I do and I hope it shows in the products that have been chosen.”
“…I started the business in 2017, and yes, alone. It’s been an adventure and a roller-coaster, but I have really found my passion, along with the creativity running your own business entails, and the sheer pleasure in finding beautiful pieces for our collection. There is something immensely rewarding knowing that I am delivering a service and product that injects confidence and a sprinkling of happiness to every one of my clients.
Our name is something that took us a while to decide on. Lots of research was done to ensure that it was something that truly fit with our brand. The term ‘Lasya’ in the context of Hindu mythology, describes the dance performed by a Goddess – it expresses happiness and is filled with grace and beauty. Our aim with our collections is just that, we want to make each woman feel beautiful and the whole experience with us to feel special, right from the packaging to the product.
I strive to find pieces for my collection that truly stand out, everything I include in my collections are hand picked by me, be it for their beauty, uniqueness or because it helps to give someone confidence in what they are wearing. Our luxury swimwear collection is something we are especially proud of, we have some really unique, high-fashion pieces that stand out from the swimwear you’ll see on the high street, some with gold plated embellishments and hand finishing – the quality of the swimwear is evident as soon as you touch it and they are all super flattering.
What sets any business apart from another is the person behind it, when you run your own business it is inevitable that it will project some of your own values and ethos. I want to deliver beautiful items coupled with great service and make women feel amazing in the process, we are more than an online boutique, we give a unique touch by offering a really personal one-to-one service and we are proud of that. If you’re buying online, there is always someone around to help guide you in to making the right choice for you – we also offer a home shopping service as well as private shopping evenings and get involved in collaborative events too.
Being in the Middle East for any significant period of time changes your general perception of life. It’s a melting pot of nationalities, backgrounds and religions. I am grateful that my experiences and learnings here have added to how I think about life and naturally, my creativity.”
And finally… we want to know… one piece or bikini?
“The shapes and cut-outs that can be achieved with a one-piece are far greater than a bikini, so there is room for more variations, designs and experimental shapes. It’s also been a popular choice for celebrities and influencers, so naturally it filters through to everyone else. I personally love the one piece, I find them so flattering.”