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Turning ocean debris into activewear

Posted on April 24, 2025

When performance is as important as environmental integrity, you get sportswear with a conscious.

Founded by Alexandra Knight and Nujood Khaled, Me & My Activewear is locally designed in the U.A.E. and crafted from recycled ocean waste and eco-friendly fabrics in Italy, aiming to reduce the environmental impact of the collection.

The collection features breathable fabrics, muscular containment and sweat-proof technology to support you throughout your workout. With clothing for women, teens and girls, that’s built to thrive in the Middle East’s hot climate, each piece also features a UPF 50+ rating for ultimate sun protection.

With OEKO-TEX® and Bluesign® certifications, customers have the peace of mind knowing that Me & My Activewear fabrics are free from harmful substances, rigorously tested for safety and uphold the highest environmental standards.

Here’s what the founders said when I spoke to them about their new label;

Why is it important for you to design a collection sustainably

Sustainability was key at the very beginning of this project and something I was not going to pivot from, it had to be the core of our business, a part of its foundations. This was driven by my personal passion for doing what I can to make a difference and a positive impact on the environment.

In my previous role I made a decision in 2019 to remove all plastic water bottles from the offices and site at Zayed Sports City and negotiated a partnership with No More Bottles to install filtration systems across site inside and out, we were the first sports and recreation facility in the Middle East to implement this and the impact was huge, in the offices alone it was saving at least 300 plastic bottles of water a day.

When it came to establishing Me & My Activewear it took 17 months from concept idea to creation, we needed to produce activewear that performed, but was kind to the person and the planet. Sustainability isn’t just about a fabric that has been recycled or an organic cotton, it’s about how the fabric was created, where it was created, it’s quality and durability to ensure we are crafting activewear that is made to last. Our customers deserve to have the choice to be wearing the same kit in 10 years, a timeless, high-quality range that is custom designed.

Our main collection is made from ECONYL®, Regenerated Nylon from recycled waste, including fishing nets, carpets, industrial plastic and clothing take back programmes. Boosting the same qualities as brand-new nylon, but unlike tradition nylon it can be recycled, recreated and remoulded over and over again. Every 10,000 tons of ECONYL®, 70,000 barrels of crude oil are saved and 65,100 tonnes of CO2 emissions are avoided.

Do you feel there is still space for more fitness clothing in the market here?

I feel that the market is currently flooded with activewear brands and I hear of more soon to enter the market. So, my answer to this is no but also yes…

No, I don’t believe there is no room for anymore brands that are founded on the same USPs and share the same strategic profile. They are focused on core attributes of what the current market tells us customers want, such as muscle compression, soft fabrics, moisture wicking and supportive. They are often made in similar production houses, where they have a catalogue to select the style, colour, fabric and on goes their logo.

However, there is space for brands that want to step out of the crowd and create activewear that diverges from the current norm, and adds value to the customer. Brands that want to lead rather than follow, seek inspiration rather than focusing on competition, and work towards change.

Me & My Activewear has maintained the product attributes that are the base of sportswear and have created a brand that gives our customers more, is made to last and is eco-friendly.

UPF50+
OEKO-TEX® Standard 100 meaning that it has been tested for harmful chemicals and is deemed safe to human health
Bluesign® certificate meaning that the fabrics have been manufactured to strict work safety and environmental standards to minimise the impact on people and planet
Designed here in the UAE and made in Italy with Italian fabrics that have been specifically selected for the Middle East climate
Made from regenerated waste – Ocean waste such as fishing nets, discarded carpets and plastic bottles, as well as waste that would otherwise end up in landfills

How important is the sustainability factor for your clientele?

Customers are looking for sustainable options but are not willing to compromise on quality and performance.

Specifically for our clients we have found that people are truly pleasantly shocked when they know the fabric is made from regenerated waste, they love the feel of the fabric on the skin and once they try it, they buy it. There is no compromise, they are simply getting more and making a sustainable purchase.

fashion

My wishlist this week… from Bopf

Posted on March 15, 2025

Summer is starting to peak its head round the corner so I’m starting to think in a bit more colour. Here’s my wishlist from businessofprelovedfashion.com (Bopf) with the South of France in mind.

Bopf is a locally based second life luxury website run by Diza and Ify—a husband-and-wife team whose passion for fashion sees them ‘moving Birkins, Kellys, and everything in between.’

fashion

Hannah Rasekh x Diamind: The Celestial Collection

Posted on March 12, 2025

A beautiful Iftar at The Guild celebrated the launch of ‘The Celestial Collection’, a collaboration between locally based lab-grown diamond specialists Diamind and Jordanian/British Hannah Rasekh. “A tribute to the infinite beauty of the cosmos” Crafted using lab-grown diamonds set in 18-carat gold, the collection was inspired by the grandeur of the night sky, with designs that “reflect the shimmering constellations, radiant orbits, and the delicate interplay of light and space.”

Lab-grown diamonds are identical to natural diamonds in every way, and according to Morgan Stanley, “lab-grown diamonds accounted for an estimated 14.3% of total diamond supply in 2024.”

With a continued projected increase in market share for 25-26, investing in lab-grown is also the most environmentally friendly way to increase your luxury accessories game, as it produces only a fraction of carbon emissions that mining natural diamonds does.

Lab-grown gems are also more affordable and becoming more popular – last year alone, according to the diamond industry analyst Edahn Golan, 45.3% of the diamond engagement rings sold in the US had lab-grown diamonds in.

fashion

Dubai’s second-hand luxury retail outlets

Posted on March 4, 2025

Shoppers in Dubai are among the most connected in the world, with an internet penetration rate of 99 percent. But as much as online shopping offers us the at-home or on-the-go ease of perusing what’s in store, without having to actually be there, rates of return items are increasing.

Why is this a concern? Returns don’t just double the journey of our purchases; they exponentially increase their carbon footprint. Shipping and returns collectively account for 37% of total greenhouse gas emissions in the retail industry, and returns alone add an additional 30% to the carbon emissions of the initial delivery.

So whilst we have precious few opportunities to be self-indulgent nowadays, making the effort to go in-store and actually try on items we like is actually helping to make you a more sustainable shopper! Plus, there’s nothing that compares to the sensation of feeling the quality of clothing on a rail IRL.

Here’s where you can visit in Dubai for a second-hand luxury experience:

Garderobe

La Suite

The Closet

Galleries Lafayette x The Luxury Closet

fashion

My wishlist this week… from TheLuxuryCloset.com

Posted on February 26, 2025

In a world of dupes, I much prefer shopping for original, vintage or a piece of heritage.

Second hand shopping needn’t be something to be ashamed of… it’s a crucial way to shop sustainably and often, the only way to find items that have long since sold out in store or been out of your reach financially too.

40% of all apparel items purchased in 2023 were secondhand. In 2023, the global market value of secondhand and resale apparel was estimated to be worth 197 billion U.S. dollars. 65% of the projected secondhand market growth through 2028.

I am offering a round up of the pieces that have caught my eye each week to help make it a little easier for you to get on board (if you haven’t already done so!)

Here’s what I’ve got in my wishlist from TheLuxuryCloset.com

This stunning Cartier silver 18K yellow gold Baignoire watch

Just my type… Chanel navy blue suede cap toe CC slingback pumps in a size 38

Ready to hit the J1 beach clubs with this one… Chanel navy blue CC beach towel

There’s a theme this week clearly… but can’t go wrong with these vintage looking Chanel gold earrings!

Officially on my wishlist after the London show… a Burberry wool coat!

Throwing this one in for fun…

Everyone needs a pair of plain white sneakers, might as well make them Prada

Getting ready for Vegas with these cute SL ankle boots!

fashion

Scarlett Poppies artisanal resort wear

Posted on January 20, 2025

From Sweden to the Middle East, Scarlett Poppies elegant resort wear offers a timeless array of beautiful dresses, kaftans and co-ords, heavenly adorned with artisanal detailing. The collections are designed by a mix of designers from different corners of the world via sustainable production methods.

Each collection will always showcase unique embroidery techniques and other handmade elements, ensuring that jobs are created in the garment industry, rather than removed by modern machines replacing skilled artisans. Using and promoting this range of unique embroidery traditions and skillsets, keeps them alive for the future.

Scarlett Poppies collections range from dresses, tops, tunics, jumpsuits to true beach cover-ups such as kimonos and kaftan dresses etc. “Comfort and easy breezy materials are key.” With fabrics originating from nature such as; cotton, linen, silk and viscose – the latter generated from cellulosic pulp.

Using up stock fabrics from one collection to another helps to minimise waste. Wherever possible they choose organic fabric options rather than conventional, as well as fabrics that are locally available and produced in the country where the collection is manufactured, to avoid increased carbon footprints within the supply chain.

fashion

On my radar: Lumena Maison silks

Posted on January 13, 2025

One homegrown luxury brand I’ve fallen in love with is Lumena Maison. A beautifully elegant collection that features local artists and dedicates profit to local missions.

UAE based, it features limited quantities of the highest grade of silks, which is a renewable resource, can biodegrade, and uses less water, chemicals, and energy than many other fibers. Aiming to promote the rich heritage of the Arabian Gulf region to the rest of the world, this slow fashion brand only employs the talents of local GCC artists.

From kaftans to scarves, twilly’s, two-piece co-ords and dresses featuring prints like ‘Kite Beach’ below, they make for the perfect Dubai mementos and gifts.

Lumena Maison honors the traditional ways of silk production and supports the silk scarf-making artisans with fair pay. Manufacturing is often carbon footprint heavy but they use digital printing on their fabrics to ensure a more eco-friendly production line, and less waste of surplus inks and water.

Furthering their positive impact, Lumena Maison has partnered with the Al Jalila Foundation, committing 10% of all sales through the website to support cancer treatment for women and children.

Find them offline at Halm Collective, beach road.

fashion

Denim for you (and the planet) to love

Posted on January 8, 2025

According to Greenpeace International, the production of textiles is responsible for 20% of the world’s water pollution. Denim in particular is a seriously thirsty material to manufacture.

Denim is also white (as it’s cotton) so in order to get it that blue shade we all know and love, it is dyed using indigo (a natural substance), but indigo, whether natural or synthetic, does not dissolve in water to become liquid dye. Instead, it must be altered using carcinogenic and harsh chemicals that bind the dye to clothing fibers, the waste water of which is then washed into local rivers polluting their ecosystems.

There is a growing need to develop more environmentally friendly techniques. A few ways in which denim can become more sustainable includes; using organic cotton – which can be farmed with less water and fewer fertilizers and pesticides, reducing the environmental effect. Also developing a biosynthesis of indigo is an important route for reducing denim’s carbon footprint.

Citizens of Humanity and AGOLDE are working to source sustainable fabrics which will lower the impact on the environment, including;

Regenerative Cotton

Regenerative farming cultivates a healthy relationship between cotton plants, the soil, and the Earth’s atmosphere. These specific farming methods focus on soil health, carbon sequestration, and soil biodiversity. By implementing regenerative farming techniques, farmers are able to reduce carbon emissions and restore soil health, both of which allow for greater crop yields and lend a hand in the fight against climate change.

Recycled Cotton

After a garment has reached the end of its lifecycle, the material can be recycled. Material recycling is a multi-step process where used garments are sorted by material, shredded into smaller pieces, and cleaned. Now clean, the fibers are re-spun into a new blended recycled cotton yarn that will be used for the creation of new fabrics. This reduces the carbon footprint accrued by farming new cotton.

Indigo Technology – Eco Indigo

Currently, 99% of all colors rely on fossil resources. The textile manufacturing industry, one of the largest consumers of color, uses 2 million tons of dyes annually. KITOTEX® and INDIGO JUICE® technologies reduce the amount of water, chemicals, and energy in the production of yarns. Together they save 15% water, 33% chemicals, and 25% energy compared to conventional dyeing processes. Citizens of Humanity Group now integrates Eco-Indigo into its production processes. Eco-Indigo is an innovative bio indigo dye created by Pili, a French biochemicals company.

fashion

Shewak brings creativity and sustainability to the catwalk

Posted on December 19, 2024

Istituto Marangoni alum and ex-Roberto Cavalli assistant accessories designer, Shewak made his London Fashion Week, 2022 debut with his now infamous double heeled stilettos. As seen on ‘Dubai Bling’, the designer ensures that his unique creations are in fact planet forward in construction.

To help ensure Shewak offers a sustainably minded product, they reduce leather wastage by using innovative cutting techniques, employ biodegradable insoles, save 70% of the water used in heel painting with PVD sputtering instead of galvanic processes, and use metal-free linings. In production, Shewak collaborates only with government-certified factories that prioritize sustainability, maintain a cap on carbon footprints, and ensure a safe, hygienic environment for workers.

Thinking post-consumer too, they give back to the community by donating $5 from every product sold to Dubai Cares.

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The Clean Beauty Brand At Sephora You Need To Know

Posted on December 5, 2024

The beauty industry impacts us in a whole range of environmental ways, Saie is Sephora’s newest clean beauty brand to really focus on a sustainable future.

Current practices can deplete natural resources, damage oceans, hurt wildlife, and produce harmful microplastics. One of the biggest challenges the beauty world faces is post-consumer packaging waste.

But what’s the answer?

Well one way is using more sustainable packaging, which is typically made from materials that are either biodegradable or recyclable. This includes materials like glass, paper, cardboard, metal, and certain types of plastic, like bio-based or plant-based plastics.

Saie, Sephora’s newest clean beauty brand, focuses not only on clean, good-for-you ingredients, but has also established their own ‘Saie Climate Initiative’ to take direct action to combat climate change.

“As a lifelong lover of Mother Nature, I believe it is our duty to be responsible for the impact we at Saie make on the planet. This unprecedented commitment is our way of taking action, because action is the only way to enact change. I know this is just the beginning, and I couldn’t be more excited to start this journey.” – Laney, Founder & CEO of Saie.

Saie is also committed to cleaning our planet of plastic waste through a three-year partnership with rePurpose Global. This initiative targets the impact of global plastic waste on communities while also investing in women’s development and empowerment. To put it into perspective, their goal is to reduce existing plastic waste by the equivalent of 120 million single-use plastic bottles that eventually end up polluting our oceans.

As well as production changes, Saie are also working towards net zero across all supply chain emissions by 2039 with the following:

Shipping Boxes
Kraft mailers are biodegradable and 100% recyclable.

Cartons
Their product cartons are 100% Recycled FSC-certified paper made in a carbon-neutral facility.

Cotton Balls
Their cushy, comfy cotton balls aren’t just for removing makeup; they actually use them as padding for the inside of the packages.

Paper Tape
Saie use kraft paper tape to safely secure all of their products in transit. The glue on the tape is made of water-activated cornstarch.

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