How do we get rid of plastic? Well, we can’t yet – but we can find new purposes for it, like recycling it, to help keep it out of landfills and out of our environment as much as possible.
One such luxury brand is Oris, who as a Swiss watchmaker are determined to keep their creations as sustainable as possible. With roots dating back to 1904, it’s inspiring to see the brand helping to pave the way for real change within its industry.
Oris Aquis Date Upcycle
One of their key creations, the Oris Aquis Date Upcycle, is actually crafted with a vibrant dial made from recycled PET plastic. Each Upcycle model showcases a one-of-a-kind design, housed in their new sustainable watch boxes, made from recyclable cardboard and paper.
This lightweight, modular packaging reduces plastic use by 1.5 tonnes annually and cuts weight by 65%. Its collapsible design also decreases volume by 50%, lowering carbon emissions, in alignment with Global Recycling Day.
Most recently, each watch box now includes recycled paper cards with a QR code for all warranties, and watch details.
Orise Great Barrier Reef Limited Edition IV
Certified climate-neutral by ClimatePartner, Oris aims to reduce emissions by 10% annually through its Emissions Reduction Programme. Oris even partnered with Reef Restoration Foundation in 2018 on their mission to bring Change for the Better. “Oris is climate neutral and committed to the UN’s 17 Sustainable Development Goals,” says Co-CEO Rolf Studer.
