La Mer launched the ‘La Mer Blue Heart Oceans Fund‘ as a way to make charitable contributions that have supported ocean preservation efforts since 2017, and has since helped conservation initiatives in The Azores, Grenada and East China Sea. Their ocean health awareness started in 2013, where they worked with renowned ocean-explorer Dr. Sylvia Earle, as well as National Geographic society, to delve into underwater habitat protection and address actionable changes.
“We are committed to helping protect marine habitats across the globe. Through awareness-raising initiatives and charitable donations by the La Mer Blue Heart Oceans Fund in support of ocean conservation projects, they strive to ensure a future with flourishing seas for generations to come.”
This isn’t greenwashing either, La Mer launched their Oceans Fund in 2017 which works to further the initiative of their collection and supports a variety of ocean projects worldwide. Their passion for this project is deep, no pun intended. Their limited-edition collection sees a shimmering array of sea kelp and coral around their otherwise luminous white packaging.
