Hundreds turned out at 5.30am last Friday morning at Nessnass Beach to support the global adidas X Parley initiative ‘Run for the Oceans’. Running not just to raise awareness, each attendee collected kilometres which translated into $’s on their ‘runtastic’ APP.
We made it down to run with the crowds amidst 38* heat and what felt like almost 100% humidity, sweating for a cause. It’s a campaign that’s very close to my heart, I believe it’s also something that everyone can take part in, not just on a run or at an event, but in all aspects of life. There is no ‘away’ so it’s important to make smart and sustainable choices when you shop!
Say no to plastic bags at the supermarket, single use plastic bottles at the gym and aim to reduce, reuse & recycle.
Why is it important?
One pair of UltraBOOST prevents approx. 11 plastic bottles from entering our oceans, this sock-like upper is made from Parley Ocean Plastic™️; upcycled plastic waste that is intercepted before it reaches the oceans. In 2017 alone adidas Running created over 1 million pairs of UltraBOOST Parley, preventing an estimated 11 million plastic bottles from entering our oceans. For 2018, adidas will build on this achievement and continue to fight against marine plastic pollution by transforming the threat into a thread.
What’s new?
adidas has launched them in a new Deep Ocean Blue colourway inspired by the depths of the Mariana Trench to creatively express that marine plastic pollution is not just a surface level problem, it impacts the ocean’s entire ecosystem.
