Sustainable fashion is about three key elements; material, production and community. I believe whole-heartedly that we need to use our consumer choices to help implement actual change. Being a conscious consumer goes past the immediate pat-on-the-back to ensuring the data focused analytics that retailers use to produce en-masse aren’t adding to the problem of over 21 billion tonnes of clothing ending up in landfill every year, with our singular trend-led transactions.
I collaborated with local slow-fashion designer By.M.A.R.Y. to create a capsule collection of linen, silk and organic cotton based timeless pieces that are season-less and sustainable. These pieces also allowed us to profit share with the initiatives that we believed in, both locally and internationally.
As we both had causes close to our hearts… we decided to give back to both.
By M.A.R.Y is an ode to the women we admire, it’s our vision to mix African style with a twist of modern rock and a bang up-to-date contemporary attitude.
For Marie it’s the people. “I believe in the importance of giving back to the continent where I grew up and want to share the success of By Mary. That is why we support the Grand Bassam Orphanage for girls in the Ivory-Coast by giving the girls a chance at an education after they leave the orphanage. In the last 2 years we have helped support 60 young girls.
For Amanda it’s the planet. “Azraq’s mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect the marine ecosystem and species.”
