The capsule wardrobe, a Dubai dream.
By focusing on essential, versatile pieces that can be worn in a variety of ways, a capsule wardrobe can help you save money, save space and encourages more conscious consumption.
The Moiety aims to challenge the notion that exceptional style and a conscious approach to fashion must come with a high price tag. A capsule wardrobe also helps to remove the stresses of having ‘nothing to wear’, and allows you to invest in higher quality items that will ultimately last longer.
Viktoria & Woods is a brand stocked in The Moiety, as seen above, who are proud to highlight that the greater part of their designs are made in Australia. “We value sustainable textiles and manufacturing methods that leave a lighter footprint on the planet, a philosophy we are committed to.” Their aim is to create effortless wardrobe staples with a pared-back modern feel.
In chemistry, a moiety refers to a part or portion of a molecule that can be separated and exists independently. “In the context of the brand, it is interpreted as a curated selection of clothing that represents exclusivity, affordability and distinction.” A capsule wardrobe is an antidote to fast fashion and impersonal shopping experiences.
More than that, the brand champions the idea of “Conscious Alchemy”, where every piece of clothing is a blend of beauty, sustainability, and ethical production and will only offer brands that also fit within their ethos.
One of their brands Zulu & Zephyr, The Moiety’s latest addition, has been a proud member of 1% for the Planet since 2020. With a focus on a more sustainable future too, 81% of their ready to wear, sport and swimwear categories are sewn in socially compliant factories, where fair treatment and worker welfare is paramount, and are supporting their non-compliant factories in their ventures towards compliance. Global Recycled Standard certified recycled fibres are also used throughout their collections to reduce the use of virgin synthetic fabrications.