Breitling is leading the way for luxury watches by putting sustainable manufacturing and materials at the forefront of their DNA. Putting a precedence on traceability with lab-grown diamonds and artisanal small-scale operations, ensures that this 140 year old brand is truly thinking of the future.
These changes start by looking to the source of their precious materials. From artisanal and small-scale gold, lab-grown diamonds, upcycled packaging, and sustainable straps, by 2025, all Breitling’s products will be made with this level of transparency.
Their Origins-label watches are supplied by artisanal and small-scale gold and lab-grown diamonds which are fully traceable to producers who have been individually selected for their responsibility towards their employees, their local communities and the environment. The entire supply chain is documented, verified, and shared back to consumers.
The brand is also rolling out traceablity via blockchain-backed provenance records for their watches, starting with the Super Chronomat Origins and engaging their suppliers to increase their own sustainability performances.
Bold steps for Breitling, but their focus on a green future also includes making a groundbreaking shift to flat-fold watch boxes made of upcycled PET material, achieving carbon neutrality and eliminating plastic waste across all their operations.
